Modern Group of Companies has been a diversified business conglomerate since 1987. It operates retail brands like Masti Zone, Snow Masti, and Flavors, and is also a manufacturer of custom simulators, VR equipment, indoor and outdoor rides, and arcade machines for amusement parks. Additionally, the group is engaged in industrial infrastructure development projects and has a strong focus on appliance manufacturing for health, sanitation, sterilization, and cleaning purposes. Their business portfolio also includes investments in education, hotels, real estate, and event management. Alongside their various business ventures, Modern Group is actively involved in philanthropic CSR activities.